Wednesday, July 8, 2015

Woodmen of the World Adopts New Service Mark

(Louisville, MS) – Effective June 1, 2015, Woodmen of the World Life Insurance Society adopted the service mark WoodmenLifeSM in all 50 states and the District of Columbia.

The process began with the release of a 2011 nationwide survey by the American Fraternal Alliance and Frederick Polls, which showed that many people are unfamiliar with fraternal organizations and what they accomplish. Additional research found that a large portion of the United States was unfamiliar with our organization.


The new WoodmenLife brand identity better illustrates the impact the organization has on the lives of its members by providing opportunities for them to impact the lives of others through community service activities patriotism, disaster relief assistance and youth programs. Families have embraced these traditions for decades, as evidenced by the multi-generational families actively making a difference in their communities. And the new tagline, Standing Strong For GenerationsSM perfectly illustrates the lasting nature of the organization.

While the WoodmenLife service mark will serve as the face of the business, the core mission and values of the organization will not change.

Jerry Hemphill the WoodmenLife Representative for the Louisville, MS area since 2009 continues to offer the same products and services including insurance and annuities. Our new marketing look does not affect the terms or conditions of our policies or contracts.

WoodmenLife was founded in 1890 as a not for profit. We give back to our more than 700,000 member customers, who share a commitment to family, community and country, and the communities in which they live. With a legacy of financial stability, WoodmenLife offers insurance, annuities, mutual funds,* and 529 College Savings Plans.*To learn more about WoodmenLife, visit woodmen.org.