Thursday, November 14, 2019

Family-Run Jewelry Store Closing in Louisville After 50 Plus Years in Business

Louisville will soon be losing a fixture on Main Street as the Snow's, owners of The Jewel Shoppe will be retiring. On a personal note, WinstonWebNews would like to thank Johnny and Mary for their support over the past years. As one of our first advertisers, they embraced the idea of our service and have been non-wavering in their support. Many preach "Shop Local First" and support for local businesses but don't always follow through. That is not the case with The Jewel Shoppe. Thanks for your support and enjoy your retirement.

Before working in The Jewel Shoppe with her husband in 1991, Mary Snow had no experience in the jewelry business though she loved to rock hunt and her background studying sculpture and painting would lend itself well to her new career path. 

“I realized that I could translate everything I had done in art into jewelry,” said Mary went on to create several award-winning designs fabricated by her husband, Johnny Snow for their clients.

Big retirement sale in the works

The Jewel Shoppe has prospered since the late Jewel Snow­­—Johnny Snow’s mother founded the store in 1961. Both Mary and Johnny felt the time was right to close the store so they can retire.

Shoppers seeking deals on high-quality, unique jewelry should circle Nov. 14 on their calendars. That’s when The Jewel Shoppe begins a storewide retirement sale.

Store fixture of the community for more than half a century

On Nov. 19, 1961, Jewel Snow opened The Jewel Shoppe at the store’s present location on Main Street in Louisville. A few years later, her husband Odell Snow, who had learned jewelry repair and watchmaking, helped run the store. Their son Johnny Snow began jewelry repair and other services in the store in 1977, apprenticing with his father as a bench jeweler and attending several schools.

The store had been a success, so much so that it ran out of space. In 1977, the Snows bought a building that housed a barbershop next door, doubling its size (the wood from the barbershop sign still remains in the brick wall separating the bank next door and The Jewel Shop).

After Jewel Snow retired in 1991, she turned over the company to Johnny and Mary Snow. The store continued to experience growing pains; so, the Snows decided to do a complete renovation and double the size in 1996, along with upgrading jewelry services and equipment.

She and her husband have worked as a team over the years, providing custom design, computer-aided design, casting, and fabrication. Both Mary and Johnny are past presidents of the Mississippi Jewelers Association and they are also purveyors of fine diamonds, gemstones and pearls from ethical sources throughout the world.

Their jewelry has also received industry accolades: The store was the overall winner in 2016 and 2018 in the Mississippi Jeweler's Association ACE Design Awards.

At the end of the day, however, a vital part of the store’s success has been paying close attention to customers’ needs.

“We listen closely, and if we don’t have it, we’ll find it, or we’ll make it,” Johnny Snow said. “We want them to be happy.”

Giving back to the community

The Snows have contributed to many causes over the years. Johnny Snow is a member of the Rotary Club of Louisville and is a past president. Mary Snow heads the Red Hill Arts Foundation, a nonprofit that oversees the Strand Theater—Winston County's community arts center.

She is also coordinator of the MS Scholars and Techmaster program for Winston County…something that she has done for 15 years and something about which she is passionate.

Starting a new chapter

Mary and Johnny Snow will miss their customers but are looking forward to retiring. They plan to remain active in the community, which she described as friendly and close-knit.

“We are just so grateful to have been part of this wonderful and vibrant downtown community,” Johnny Snow said.